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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
According to creative professionals, humor in advertisements works best when the ________.
A) product is high-risk
B) audience has a high need for cognition
C) product is high-involvement
D) audience has a low need for cognition
E) ad appears in print media rather than broadcast
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
wrote...
#3
3 years ago
makes so much more sense now, thanks
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