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normie normie
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7 years ago
When a new concept and execution is developed for a television commercial, Travelocity.com's advertising agency provides a visual plan or layout of the commercial for the company to approve. This plan is called a(n) ________.
A) scene-by-scene plan
B) progression sheet
C) action plan
D) storyboard
E) script
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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