As you're flipping through the newspaper, your eye catches a bright blue graphic in an ad for a new ...

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As you're flipping through the newspaper, your eye catches a bright blue graphic in an ad for a new ...

As you're flipping through the newspaper, your eye catches a bright blue graphic in an ad for a new restaurant. This ad uses ________ to attract attention.
A) color separation
B) tip-ins
C) four-color printing
D) off-set printing
E) spot color

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 275 times

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te3la Author

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7 years ago

Very grateful for this, thank you

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