The way various types of media are strategically combined in a media plan is known as a ________.

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The way various types of media are strategically combined in a media plan is known as a ________.

The way various types of media are strategically combined in a media plan is known as a ________.
A) message mix
B) media mix
C) message frequency
D) media reach
E) media vehicle

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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