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debbyFlynn debbyFlynn
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7 years ago
A popular comedy show, which is shown on Fox network, had a rating of 4.0 but a share of 7. Why are these two numbers different?
A) Rating compares audience size to the entire TV universe, while share compares only audience size to other network programming.
B) Rating is provided by Nielsen and share is provided by Arbitron, and both use different methods for estimating audience size.
C) Share includes all TV households, and rating considers only those households that have their TVs on at that time.
D) Rating is provided by Arbitron and share is provided by Nielsen, and both use different methods for estimating audience size.
E) Rating includes all TV households, and share considers only those households that have their TVs on at that time.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks
decibul
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This site is awesome
Ivansitospeed@g
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Smart ... Thanks!
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