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te3la te3la
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7 years ago
Media sales reps compile profile information about the people who watch, listen to, or read the medium, along with numbers describing audience size and geographical coverage, in packets of information known as ________.
A) take-aways
B) media kits
C) sales kits
D) rate cards
E) promotions
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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