What concept refers to the amount of time allowed before the beginning of the sales period to reach ...

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What concept refers to the amount of time allowed before the beginning of the sales period to reach ...

What concept refers to the amount of time allowed before the beginning of the sales period to reach people when they are just beginning to think about seasonal buying?
A) duration
B) lead time
C) just-in-time
D) continuity
E) flow

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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