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debbyFlynn debbyFlynn
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7 years ago
The estimate of ________ adjusts the calculation of an audience to exclude waste coverage so it more accurately reflects the percentage of the target audience watching a program.
A) gross rating points (GRPs)
B) targeted rating points (TRPs)
C) share of voice
D) total audience impressions
E) frequency distribution
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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