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te3la te3la
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7 years ago
Online media vehicles now offer media buyers ________ buying that relies upon algorithms to target individual viewers based on their digital tracking data.
A) frequency distribution
B) up-front market
C) scatter market
D) programmatic
E) horizontal
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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7 years ago
This helped me pass my test last Friday
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