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normie normie
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7 years ago
The media buyer for a presidential campaign did not have enough campaign funds to purchase television advertisements positions before the fall television season began. To buy television advertisement time, she will have to make purchases in the scatter market.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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