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debbyFlynn debbyFlynn
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7 years ago
In an audit, ________ is used to identify baselines from previous audits or audits of other related companies and industries to establish a point of comparison.
A) baselining
B) base-pointing
C) benchmarking
D) a gap analysis
E) an internal assessment
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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