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Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited ...

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Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited ...

Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited to attend a weekend adventure with fellow Jeep owners. The purpose of this public relations tactic is to intensify Jeep owners' involvement with their vehicle and brand, a strategy known as a(n) ________.
A) shareholder strategy
B) change-agent strategy
C) involvement strategy
D) public communication campaign
E) public service strategy

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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