Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited to attend a weekend adventure with fellow Jeep owners. The purpose of this public relations tactic is to intensify Jeep owners' involvement with their vehicle and brand, a strategy known as a(n) ________.
A) shareholder strategy
B) change-agent strategy
C) involvement strategy
D) public communication campaign
E) public service strategy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 190 times
1 Reply
Replies
Answer verified by a subject expert
enujenuj
wrote...
#1
Top Poster
Posts: 657
Rep: 13 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
Thank you, thank you, thank you!
momochiime
wrote...

Yesterday
Correct Slight Smile TY
Gamiung3657
wrote...

2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  872 People Browsing
 125 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 220
  
 192
  
 1052
Your Opinion
Who will win the 2024 president election?
Votes: 3
Closes: November 4
Previous poll results: How often do you eat-out per week?