A direct-response ad on television is known as a(n) ________.

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A direct-response ad on television is known as a(n) ________.

A direct-response ad on television is known as a(n) ________.
A) infomercial
B) home shopping network
C) promotional program
D) sponsored program
E) telemarketing program

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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