A SWOT analysis is used in the ________ step of developing an IMC plan.

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7 years ago

A SWOT analysis is used in the ________ step of developing an IMC plan.

A SWOT analysis is used in the ________ step of developing an IMC plan.
A) budgeting
B) targeting
C) message strategy
D) situation analysis
E) objectives

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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