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debbyFlynn debbyFlynn
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7 years ago
In traditional media, the synergistic effect of cross-media integration is referred to as ________.
A) standardization
B) image transfer
C) brand essence
D) multiplatform marketing
E) strategic consistency
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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debbyFlynn Author
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