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debbyFlynn debbyFlynn
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7 years ago
Using the percentage-of-sales method of budgeting, the ratio of advertising expenditures to sales from the previous year is multiplied by ________ to determine the new advertising budget.
A) the competition's sales
B) share of media
C) last year's sales
D) next year's sales forecast
E) share of market
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Brilliant ツ
bkrandy
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Yesterday
Helped a lot
lubennick
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2 hours ago
Good timing, thanks!
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