A firm that exercises tight central international control over its advertising is likely to adopt a ...

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A firm that exercises tight central international control over its advertising is likely to adopt a ...

A firm that exercises tight central international control over its advertising is likely to adopt a ________ strategy for an international IMC campaign.
A) high-context
B) culture-oriented
C) low-context
D) localized
E) standardized

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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