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te3la te3la
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7 years ago
In a ________ campaign, a task force or work team is assembled from around the world to agree on a basic strategy as the foundation for the campaign.
A) standardized
B) lead agency
C) local initiative
D) centrally conceived
E) bottom-up creativity
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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