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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
Total communication over the life of a brand is referred to as ________.
A) the marketing mix
B) lifetime customer value
C) lifetime customer communication
D) 360-degree communication
E) the integrated marketing campaign
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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