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normie normie
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7 years ago
Julian and his planning team are creating an IMC campaign for Parties-R-Us. They plan to focus on positioning Parties-R-Us as the specialists that can solve all of your party problems. This focus on the positioning of Parties-R-Us is an example of an IMC tactic.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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