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In IMC planning, what is the relationship between a strategy and a tactic?

normie

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In IMC planning, what is the relationship between a strategy and a tactic?

In IMC planning, what is the relationship between a strategy and a tactic?

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 99 times

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lirpa

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normie Author

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