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debbyFlynn debbyFlynn
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7 years ago
The planners for Cat Care, a line of cat food and products, want to gather information about which commercial in a new campaign is most effective at increasing sales. Which of the following methods would be best for helping the planners gather the information they need?
A) single-source research
B) recognition testing
C) brand linkage testing
D) semiotics testing
E) conversion research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
jbarnett14
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Yesterday
Thanks
Ctownsend
wrote...

2 hours ago
Thank you, thank you, thank you!
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