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Diana55 Diana55
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7 years ago
Carey, the agency researcher, conducts research to determine consumers' reactions to the client's latest advertising campaign. Carey remembers that the selection of the campaign's spokesperson was a controversial decision, with the client only grudgingly going along with the agency recommendation. The results show that consumers are very positive toward the campaign with one exception: they absolutely hate the spokesperson. Cary asks: "Since overall reactions are so positive, why don't I eliminate from the full report the survey questions that explore reactions to the spokesperson? Why bring up a controversial issue that everyone agrees is settled?"

Is Carey acting ethically?
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
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#3
7 years ago
Let me know if you need anything else
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