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Lumpoti Lumpoti
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7 years ago
Consider the two descriptions of qualitative research shown below.

   I.    Qualitative research should always be interpreted as "directional" rather than "definitive."

   II.    Qualitative research is appropriate when numeric descriptions of the results are important.

Which, if any, of the prior statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neiher I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
I wanted to say thank you earlier, but got busy.
wrote...
#3
7 years ago
Hope you're an expert now
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