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Diana55 Diana55
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7 years ago
Consider the two questions below regarding focus group moderators.

   I.    When choosing a moderator for a set of groups, it is important to make certain
      that the moderator is an expert in the area being explored.

   II.    When considering the selection of a group moderator, it is important to find a
      moderator whose demographic characteristics match those of the group participants.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
wrote...
#3
7 years ago
Good luck answering the rest Slight Smile
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