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Lumpoti Lumpoti
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7 years ago
The two statements below refer to the focus group discussion guide.

   I.    The focus group discussion guide presents the questions and topic areas to
      be addressed, noting the order of presentation and any required probes.

   II.    Once a moderator drafts the discussion guide, no additions or modifications
      are allowed.

Which, if any, of these statements is (are) correct?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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#3
7 years ago
Happy to help
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