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Lumpoti Lumpoti
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7 years ago
You conduct a comparison of the desired sample with the actual sample from a set of qualitative personal interviews. You find that the actual sample was slightly older than intended. What is the recommended next step?
A) Stop the analysis and discard all the data.
B) Prepare a proposal for a new research study.
C) Prepare a poor performance evaluation for the interviewer.
D) Continue with the analysis but note this discovery in the presentation of the findings.
E) Ask for a refund from the field service that performed the recruiting.
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
I wanted to say thank you earlier, but got busy.
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#3
7 years ago
Hope you're an expert now
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