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Lumpoti Lumpoti
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7 years ago
Consider the question shown below.

   How much do you agree or disagree with the statement "Political advertising is too negative."?

      Strongly agree
      Slightly agree
      Slightly disagree
      Strongly disagree

In this question, it is assumed that the distance between strongly agree and ________ is the same as the distance between slightly agree and slightly disagree.
A) slightly disagree
B) slightly agree
C) strongly disagree
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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7 years ago
I wanted to say thank you earlier, but got busy.
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