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Lumpoti Lumpoti
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Posts: 992
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7 years ago
List two areas in which pretesting can identify problem areas on a questionnaire.
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l4
wrote...
7 years ago
Any two of the following are acceptable.

- problems with administration.
- problems related to question comprehension.
- problems related to question demands.
- problems related to response options.
- problems related to organization and question sequencing.     
Lumpoti Author
wrote...
7 years ago
Thanks so much
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