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Lumpoti Lumpoti
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7 years ago
You are planning a factorial research study. There are three variables. One variable, tone, uses either a humorous or a serious approach. A second variable, length, uses either a 30 second or a 60 second message. A third variable, music, uses either a classical, pop, or rap soundtrack in the background. This study would be considered a ________ design.
A) 2 x 2
B) 3 x 2
C) 2 x 2 x 2
D) 2 x 2 x 3
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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7 years ago
If you're seeing this, please give up an vote, this person deserves it
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3 years ago
gret
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