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Diana55 Diana55
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7 years ago
________ maps provide a visual representation of consumers' attitudes, typically in terms of the perceived strengths and weaknesses of brands that compete in the same category.
A) Judgment
B) Perceptual
C) Personification
D) Symbolic
E) Picture
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Diana55 Author
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7 years ago
I had been looking for this, really helped me out
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