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Samita.Brown Samita.Brown
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7 years ago
Which measure allows a marketing manager to more readily evaluate the profit impact of a marketing strategy?
a.   net profit (before taxes)
b.   net marketing contribution
c.   sales revenue
d.   gross profit
e.   return on sales
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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7 years ago
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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