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Samita.Brown Samita.Brown
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7 years ago
The process of following the steps a customer takes in purchasing a product to gain insight into how products are acquired and used is called  _____.
a.   lead user analysis
b.   the Kano method
c.   conjoint analysis
d.   acquisition analysis
e.   “staple yourself to an order”
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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