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Samita.Brown Samita.Brown
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7 years ago
The first level of customer relationship marketing is a _____ strategy that recognizes individual customers by name and buying behavior.
a.   mass-personalization
b.   mass-customization
c.   customer relationship management
d.   sub-segment
e.   multi-segment
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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7 years ago
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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