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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
A business that dominates markets with a relative advantage in distribution, sales coverage, or marketing communications can control (and often block) market access, creating a source of competitive advantage.  Which source of competitive advantage is this?
a.   cost advantage
b.   differentiation advantage
c.   marketing advantage
d.   differential advantage
e.   marketing cost scope advantage
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
My friend got the same as you Smiling Face with Open Mouth
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