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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
The technique used to capture customer perceptions of competing products and services is known as _____.
a.   rotational axis mapping
b.   perceptual mapping
c.   ideal points mapping
d.   competitive mapping
e.   benchmark mapping
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Thank you!
Market-Based Management, 5th Edition (Best)
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