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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
A _____ gives an identity to a product or service, providing a way to quickly comprehend the brand’s primary benefits whether rational or emotional.
a.   position
b.   competitive advantage
c.   brand name
d.   brand equity
e.   brand identity
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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