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matashola matashola
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7 years ago
Brand equity is equal to _____.
a.   brand assets minus brand liabilities
b.   brand assets divided by brand liabilities
c.   company assets minus company liabilities
d.   company assets divided by company liabilities
e.   none of the above
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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7 years ago
Thanks for providing this
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