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Samita.Brown Samita.Brown
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7 years ago
A measure used to assess the responsiveness of consumers to advertising expenditures is known as _____.
a.   cost per thousand
b.   gross rating points
c.   advertising elasticity
d.   pull elasticity
e.   push rating
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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