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matashola matashola
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7 years ago
_____ strategic market plans are more likely to occur in the latter stages of a product-market life cycle and are often designed to protect important share positions and be large contributors to short-run sales revenues and profits.
a.   Competitive
b.   Defensive
c.   Growth
d.   Emerging
e.   Offensive
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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matashola Author
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7 years ago
So helpful
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