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matashola matashola
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7 years ago
The combination of _____ and _____ creates a portfolio position for any given product-market.
a.   market attractiveness; competitive advantage
b.   market attractiveness; marketing advantage
c.   competitive advantage; marketing advantage
d.   differentiation; competitive advantage
e.   marketing advantage; financial advantage
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
So helpful
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