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samoo1 samoo1
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7 years ago
The importance of using a brand to convey the perception of whether a firm will deliver what it promises is more critical in ________.
A) countries without strong trademark protection
B) selling to mass markets than in selling to niche markets
C) countries with strong cultural characteristics of uncertainty avoidance
D) selling industrial products than final consumer products
Textbook 
International Business

International Business


Edition: 15th
Authors:
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Studying law and politics at NYU
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WindozWindoz
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7 years ago
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samoo1 Author
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7 years ago
Thanks for answering
Studying law and politics at NYU
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