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Gap analysis is ________. (Multiple Choice)

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Gap analysis is ________. (Multiple Choice)

Gap analysis is ________.
A) a method for estimating a company's potential sales by identifying segments it is not serving adequately
B) an investment advisor's report on the future of one of the leading clothing retailers
C) the leap-frogging of demand in many developing economies whereby consumers skip certain generations of products, buying the latest model instead
D) an estimation of the disparity in incomes between the very rich and the very poor in a given market

Textbook

International Business

Edition: 15^th

Authors: Daniels, Radebaugh, Sullivan

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castillo66 Author

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