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Contesso Contesso
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7 years ago
Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations. This is an example of ethnocentrism.
Is this t or f?
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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Contesso Author
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7 years ago
this is exactly what I needed
aricketts6@
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
jamiebonf99
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2 hours ago
Helped a lot
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