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seaweed seaweed
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7 years ago
A company that engages in global marketing:
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B) customizes special products for each world country or region.
C) creates both standardized and localized products.
D) nurtures an ethnocentric management orientation.
E) uses localized products only.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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seaweed Author
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#2
7 years ago
Thinking Face This one had me stumped!

Thank you
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