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Contesso Contesso
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7 years ago
IKEA, the home furnishings retailer based in Sweden, wraps itself in the Swedish flag — literally, since inside and out, their stores are decorated in the national colors of blue and yellow. This is an example of local consumer culture positioning.
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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Contesso Author
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7 years ago
Thanks for your help!!
Cdfields
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Yesterday
Helped a lot
kobbhy
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2 hours ago
You make an excellent tutor!
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