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Home Q & A Board Other Fields Homework Help Business Marketing
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seaweed seaweed
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Posts: 1496
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7 years ago
When identifying global market segments, a fundamental guiding principle should be the need to determine:
A) shared demographic characteristics.
B) similar languages.
C) similar needs and buying behavior.
D) similar ethnic backgrounds.
E) similar geographic regions.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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7 years ago
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seaweed Author
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#2
6 years ago
Thinking Face This one had me stumped!

Thank you
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