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Contesso Contesso
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7 years ago
Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
A) the possibility of implementing a penetration strategy
B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing
C) integration of price with other marketing mix elements
D) factors unique to individual country markets
E) none of the above would be taken into account by a company using ethnocentric pricing
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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