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To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to ...

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To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to ...

To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to purchase products from the UK whose value was equivalent to 130% of the contract. This type of pricing arrangement, which is common when the customer is a foreign government and the product has military applications, is known as:
A) barter.
B) switch trading.
C) compensation trading.
D) offset.
E) dumping.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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