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Home Q & A Board Other Fields Homework Help Business Marketing
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seaweed seaweed
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7 years ago
Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?
A) few product categories, own-label focus
B) few product categories, manufacturer brand focus
C) many product categories, own-label focus
D) many product categories, manufacturer brand focus
E) none of the above
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Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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seaweed Author
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#2
7 years ago
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